2 October 2023
Your favourite Pilot Pen writing instruments just got a whole lot cuter (and sweeter!). This October, Pilot Pen adds a magical touch to its Juice Series with an enticing collaboration with popular Japanese entertainment company, Sanrio! Inspired by Sanrio’s heart-warming philosophy of ‘Everyone Getting Along Together’, the two Pilot collections are adorned with the beloved Sanrio characters engaging in a ‘Sweet Party’ that is set to captivate the hearts of countless fans.
Founded more than 60 years ago, Sanrio has created a whimsical world featuring 450 characters cherished worldwide. Each character has its own distinct personality and story, allowing fans to discover characters that they best resonate with. Much like Pilot Pen, Sanrio, has a unique ability to appeal to people of all ages, from young children to adults, thus making this an exciting collaboration for fans of both brands!
Growing up, did you ever dream of attending a ‘Sweet Party’ with one of your favourite characters? The Pilot Juice Sanrio ‘Sweet Party’ Collection is a nostalgic journey aimed at reigniting cherished childhood memories, with hopes to bring smiles and spread happiness to all.
Featuring 10 cute Sanrio designs that will make you squeal in excitement, Pilot Juice Series lovers are spoilt for choice as they can choose from various iconic characters such as HELLO KITTY, CINNAMOROLL, KUROMI, POMPOMPURIN, KEROKEROKEROPPI, MY MELODY, POCHACCO, HANGYODON, TUXEDOSAM and COGIMYUN. The lovable characters and colourful sweet treats are not only decorated on each pen barrel, but on the ink chambers too!
Like the original Juice series, the Pilot Juice Sanrio ‘Sweet Party’ Pens come in a 0.5mm nib that promise users an effortless writing experience. The remarkable features of Pilot Juice Series, including its high-quality and water-resistant pigmented gel ink, rubberised grip, and extensive range of ink refill options in standard, pastel, metallic, and fluorescent colours, have truly impressed users. However, this collection takes it up a notch by adding an exciting twist that will bring one joy – with every click, users will be treated to a different design that is revealed as the ink chamber rotates within the barrel!
