28 October 2024

This October, get ready to fall in love with stationery all over again as the popular Pilot Juice pens get a kawaii Sanrio makeover! Inspired by the joys of drawing and friendship, this limited-edition collection features the adorable Sanrio characters in playful poses, lying down and drawing.

Established in 1960, Sanrio has spent more than six decades enchanting fans of all ages who have fallen in love with its whimsical world full of more than 450 lovable characters. Each of these characters stand out with unique themes, designs and personalities, helping Sanrio cultivate a devoted global following that only continues to grow.

In this limited-edition collection, Pilot Juice pen lovers can delight in eight irresistibly cute designs that feature the beloved characters HELLO KITTY, CINNAMOROLL, KUROMI, POMPOMPURIN, MY MELODY, POCHACCO, TUXEDOSAM and GUDETAMA all cheekily lying down to draw with their cuddly bottoms facing the users. Not only are these charming characters on the pen barrels, but they are also on the refills. With each click of the pen, users will discover new scenes of the iconic characters as the ink chamber rotates. Whether it’s a moment of them drawing with friends, falling asleep mid-sketch, admiring their friend’s artwork or simply contemplating their next masterpiece, these delightful designs add an adorable and whimsical touch to the writing experience.

While these pens have an added kawaii touch, they retain the much-loved features of the original Juice series. From the smooth 0.5mm nib to the high-quality, water-resistant pigmented gel ink, the Pilot Juice pens promise users an effortless writing experience. Along with a rubberised grip for extra comfort and a wide range of ink refill options that include standard, pastel, metallic, and fluorescent colours, these pens continue to impress stationery enthusiasts around the world, remaining a beloved staple in many collections.

Perfect for Sanrio fans and stationery lovers alike who wish to add a dose of cuteness to their writing adventures, these pens are available in charming ‘Nakayoshi Sets’—a term meaning ‘Close Friends’. Each set pairs two beloved Sanrio characters, with ink colours that match their signature shades, such as blue for CINNAMOROLL, red for HELLO KITTY, purple for KUROMI and green for POCHACCO to name a few.  Get ready to share a set or more with your besties!